Brand Atlas
Alina Wheeler and Joel Katz
Brand Atlas:
Branding Intelligence Made
Visible
Written by Alina Wheeler, author
of Designing Brand Identity,
this book is a distillation of the
branding wisdom and concepts
she has developed through four
editions of DBI. Over 50 seminal
branding topics are developed,
one to each spread, with clarity
and simplicity, with relevant
quotes and sidebars and a full- page illustration by Joel Katz.
“Brand Atlas is a delightful book on a
number of levels-as a primer, a spark
generator, and a map of brand principles. It’s fun to crack it open anywhere, like a fortune, for quick inspiration..”—Marty Neumeier
144 pages, 6 x 9”, illustrated
Hoboken, NJ, John Wiley & Sons
2011