Brand Atlas

Alina Wheeler and Joel Katz

Brand Atlas:

Branding Intelligence Made


Written by Alina Wheeler, author

of Designing Brand Identity,

this book is a distillation of the

branding wisdom and concepts

she has developed through four

editions of DBI. Over 50 seminal

branding topics are developed,

one to each spread, with clarity

and simplicity, with relevant

quotes and sidebars and a full- page illustration by Joel Katz.


“Brand Atlas is a delightful book on a

number of levels-as a primer, a spark

generator, and a map of brand principles. It’s fun to crack it open anywhere, like a fortune, for quick inspiration..”—Marty Neumeier

144 pages, 6 x 9”, illustrated

Hoboken, NJ, John Wiley & Sons