concepts and ideas

The nature of


Designing information

These two diagrams were dev- eloped and refined for Joel Katz’s book, Designing Information:

Human Factors and Common
Sense in Information Design
published by Wiley in 2012.
The diagram on the left divides information into its three principal genres; the process diagram on

the right shows how visual form
that ignores content and aud-
ience never achieves the level of usable information but remains
part of a designer-data loop.

Designer: Joel Katz