Walk! and


District icons

Imaging districts

Districts were created to reflect Penn’s plan of 1682, which has remained intact. The districts

were given names that reflect

both common perception and



A sixth district, University City, below right, was created several years later.


An early icon concept, to use portraits of the men for whom the squares are named, was aban- doned when it was agreed that all dead white guys look alike.


Counterclockwise from top right: Liberty Place seen through trees

in Rittenhouse Square; the logo

of the Convention Center; a sculpture in the Swann Fountain and the Philadelphia Museum of Art; George Washington; Inde- pendence Hall.

Client:Center City District

Designer director: Joel Katz

Designers: Joel Katz, Kelly Salchow