VIsual identity

Center City District

Penn's plan for Philadelphia

The Center City District is

a business-led organization
whose mission is to enhance

the attractiveness, safety, and competitiveness of Philadelphia’s downtown. Begun in 1990, the
CCD provides sidewalk and open space sanitation services, Com- munity Service Representatives connected with the Philadelphia police, and organizes events to promote Center City’s environ- mental and cultural qualities.


Katz Wheeler’s visual identity

for the CCD alludes to William
Penn’s original plan for the city— rotated as the city itself is from
true North—and the circling of
Logan Square in 1919.

Client: Center City District

Designers: Joel Katz, Annette Chang

Design firm: Katz Wheeler