Wayfinding /

Environmental Design

Omaha, Nebraska, wayfinding

Finding your way in Omaha

Reflecting the need for
anticipated regular update as downtown Omaha attracts new residents from the suburbs and
adds cultural and civic desti-
nations, this modular design
for pedestrian wayfinding is
extremely flexible. Color is
used not for geographic dis-
tricts but rather for destination category—public, cultural, open
space, and transit. The system
has recently been implemented privately (rather than by the city)
with different colors and without photographs or maps, which were located to be visible to users in wheelchairs.

Client: City of Omaha, Nebraska

Design director: Joel Katz

Designers: Joel Katz, Will Bardel

Industrial design: Jon Bentz, Jon Bentz Design