Visual identity

DuPont Qaulicon

Identifying bacteria by their genetic fingerprint

Qualicon is a molecular dia-
gnostics division of DuPont that identifies genetic “fingerprints” of bacteria that help food safety companies and authorities monitor and enhance the safety of their products.


Our logotype uses the letter “Q”
to allude to the cell and to the double helix of DNA.

Client: DuPont Qualicon

Designers: Joel Katz, David Schpok