The Wharton School of the University of Pennsylvania

Our identity for the Wharton
School (much better known than
the University of Pennsylvania)

of which it is a part, involved a redrawing of Caslon 540 with a
“Wh” ligature. The circle-W mark
was a bold statement on banners and garments.

Client: The Wharton School of the University of Pennsylvania

 

Designer: Joel Katz

1991