Visual identity

Energy Department


"e" is for energy

The Energy Department Store

sold everything from wool

blankets to wood stoves and everything in between that pro- moted the efficient use of energy. Our mark is based on what was then the Federal energy con- servation “e” combined with the natural sources of energy—sun, wind, and water.

Client: The Energy Department Store


Designer: Joel Katz, with assistance by

Hans-U. Alleman and William Longhauser


Design firm: Katz Wheeler

ca. 1982